Autumna appoints Deborah Hulse-Raper as head of commercial growth

Deborah Hulse-Raper has joined care directory Autumna in the role of head of commercial growth.

Hulse-Raper, who brings more than 30 years of experience across commercial operations, customer experience, sales and business development, joins following more than a decade at HC-One, where she most recently worked as head of customer care. During her time at the provider, she led a customer-facing operation supporting prospective residents, families, healthcare professionals and referral partners.

A focus of her new role will be supporting the growth of OpenScore, Autumna’s live, continually updated view of care home quality. OpenScore brings together more than 65 indicators – spanning areas from food to family feedback – to provide families with a clearer picture of what a care home is like today, rather than relying solely on information captured at the point of an inspection.

‘My immediate priority is to build on the strong foundations already in place by increasing awareness and adoption of OpenScore across the care sector, while helping more providers showcase the quality of care they deliver every day. Alongside this, I want to strengthen commercial partnerships, enhance engagement with care providers and ensure even more families can benefit from clear, reliable information when making care decisions,’ said Hulse-Raper.

Chris Conlon, chief executive officer of OpenScore and Autumna, said: ‘Deborah brings a wealth of commercial leadership experience alongside a genuine understanding of how people move through the care enquiry and decision-making process.

‘Her track record of using data, customer insight and strong relationships to deliver sustainable growth makes her a fantastic addition to the team. As we look to take OpenScore into its next stage of development, her experience will be incredibly valuable in helping us reach more care providers and, ultimately, give more families access to the information they need when choosing care.’

OpenScore’s platform covers more than 9,000 care homes across England, Scotland and Wales – 53% of all UK care homes.