KYN appoints Wendy Westbury as head of client engagement

Residential and nursing home provider KYN has appointed Wendy Westbury as head of client engagement and Joana Pereira as senior client manager, as the business expands its portfolio from two to five homes across London.

Westbury joins the KYN head office, reporting to chief commercial officer Rosanna Fishbourne, in the newly created role to lead sales performance across each home. She brings more than 16 years of sales leadership experience from operators including Hamberley Care Homes, Dormy Care Communities, Signature, Barchester and Sunrise.

Based initially at KYN Hurlingham, she will mentor the client engagement team, nurture local business and community relationships and support prospective residents and their families through the admissions journey.

Reporting to Westbury, Pereira joins as senior client manager from her most recent position as head of business development at LifeCare Residences – The Albert Suites, where she oversaw admissions, strengthened CRM performance, and built referral networks. Previous roles include positions at All Points North, Candlewood House Nursing Home and Four Seasons Health Care.

Together, Westbury and Pereira will support both KYN’s operating homes and new locations opening in 2028 in Highgate and Kensington, and KYN Riverside, scheduled to open in 2029.

‘As we scale the business and prepare for expansion, it is exciting to see the calibre of talent we are attracting from across the sector. Wendy and Joana’s sales leadership and client-facing expertise make them ideally placed to support this next stage of KYN’s growth, and I’m very glad to welcome them to my team,’ said Fishbourne.