Belong appoints Rebecca Woodcock as head of operations

Dementia care village operator Belong has strengthened its senior management team with the appointment of Rebecca Woodcock as head of operations.

Woodcock has worked in the care sector from the age of 16, developing her skills across several roles at Belong. She was previously general manager of the group’s Atherton village for five years, having worked at the not-for-profit operator for over 10 years previously, including as the registered manager at Belong Wigan.

‘I am a passionate advocate of Belong’s model, and I intend to share learnings gathered over the years, in particular as general manager at Belong Atherton, to inspire others about the benefits of small household models and improve outcomes for customers,’ she said.

Also, Peter Norman has been appointed peripatetic operational quality manager to support quality improvements across the group. He has held management positions within Belong since joining the organisation in 2010.

Sue Goldsmith, Belong chief operating officer, said: ‘It is great to see two people who have built careers with Belong, and who understand our vision and values, progress to become part of the senior leadership team. I am confident that their experience and knowledge will continue to enhance the lives of many more people as we expand our services in new areas.’

There are eight Belong villages predominantly across the North West, with another under construction in Birkdale, Merseyside.