Digital recruitment platform Join Social Care has reached 100,000 candidates – approximately 12% of market share.
Almost two-thirds (60%) of its candidate audience is new to the sector. It is also attracting younger people, with almost a third (29%) of its user base aged 25-34, while three-quarters identify as female.
With almost two in five (39%) citing caring for a loved one as their main reason for pursuing a career in care, its data showed personal experience was a major factor in taking up a job in the sector.
Martin Warnes, Join Social Care director, said: ‘When we launched Join Social Care at the height of the pandemic, the sector was crying out for talented and committed people to undertake crucial, rewarding work.
‘Over the last two years, the need for carers has continued to rise, and we’re delighted that our innovative approach and technology is attracting young and experienced talent to the sector. We look forward to continuing this growth both at home in the UK and abroad.’
Join Social Care was launched in May 2020 in partnership with the Department of Health and Social Care to support the sector during the pandemic. It has been operating independently since February 2021.
In March it hired Jamie Lu as its global partnerships director to help expand into new markets to support government agencies and care providers with recruitment.