Friday, May 14, 2021
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How do US medical travellers choose a destination?

An academic study has analysed the trade-offs that US outbound travellers make when choosing an overseas health and wellness destination.  It found that cost...

What was the biggest health tech winner in 2020?

If one industry is set to survive, perhaps even thrive, in the face of the Covid-19 pandemic, it is digital health, says HealthcareMarkets UK....

What does the Affordable Care Act mean for medical tourism?

Irving Stackpole, President of Stackpole & Associates, Inc., a market research, customer service and sales training, and marketing services firm looks at the likely...

Kenya’s limits government-backed medical travel

New rules will make it harder for government-backed Kenyans to travel abroad for treatment. Between January and December 2019, more than 400 patients were cleared...

Targeting medical tourists… demographics are dead…adapt or perish!

How do you identify your target markets? By country? By treatment area? By demographic profile? Ian Youngman suggests that you need to re-think your...

Why is medical tourism accreditation so misunderstood?

Elizabeth Ziemba, President of Medical Tourism Training has heard a variety of myths, misconceptions, and unfounded rumours about what accreditation is and what it...

Marketing strategies for private health care providers

By Elizabeth Ziemba, President, Medical Tourism Training, Inc Private hospitals and health care providers exist as competitors to the national health care system. How can private...

The most popular medical tourism articles of 2013

What was “hot” in medical tourism in 2013? What topics attracted the interest of IMTJ readers? What were the top ten most popular medical...

CMITM claims 1.2m medical tourists

Despite increased political and trade tensions between Mexico and the USA, the Mexican Council for the Medical Tourism Industry (CMITM) has claimed that Mexico...

Although new to health travel, Korea has a wealth of medical expertise

Although new to health travel, Korea has a wealth of medical expertise BY JULIAN TAN Korea has been something of a late starter in promoting itself...