The changing world of outbound Chinese medical tourism

Ian Youngman explains that the Chinese market may be growing, but those that fail to understand how it is changing or assume that ” all Chinese are alike” will miss out on the opportunity. China is seen as a huge market for tourism and medical tourism. The nature of Chinese outbound tourism is changing, and…

You must be a HMI or IMTJ Subscriber to view this content.

Subscribe to HMI » Subscribe to IMTJ »