Emirates and DHA HTC joint offer targets wellness holidays

Emirates Airline and the Dubai Health Authority’s Health Tourism Council are jointly offering visitors health and wellness package holidays in Dubai.

Emirates Holidays, the tour operator subsidiary of Emirates Airline and the Dubai Health Authority’s Health Tourism Council are jointly offering visitors health and wellness package holidays in Dubai.

The move aims to tap into the existing wellness market in Dubai in line with the growing global demand for health and wellness tourism.

A key target is the Kingdom of Saudi Arabia, where health and wellness travel is popular.

Emirates Holidays is offering spas, wellness centres and health facilities in Dubai. Each package includes return flights on Emirates; a three to four day stay at a hotel with health and wellness facilities; a selection of spa and wellness treatments, and a health and wellness programme tailored to the customer’s specific needs, and meals.

The first two packaged locations are DNA Health at Madinat Jumeirah and Rayya Wellness Retreat at the Retreat Palm Dubai, M Gallery.

The Health Tourism Council at the DHA plans to co-develop preventive health check-up holiday packages of various kinds for individuals, families and children in collaboration with hospitals and clinics in Dubai.

Dubai has a target of one million medical tourists by 2020. Their main source markets for medical tourists to Dubai are Asia, GCC and other countries of the MENA region. The top five treatments are cosmetic surgery, dental, orthopaedic, wellness and fertility procedures. View further IMTJ analysis of medical tourism to Dubai.