Türkiye’s medical tourism is growing fast, as the shrinking Turkish lira has brought down the cost of treatment, especially for cosmetic surgery.
Türkiye is seeking to boost revenues from tourism to help finance a current account deficit that has widened alarmingly this year due to interest rate cuts and a surge in imports.
According to official figures, the first quarter of 2022 has seen 285,000 medical tourists arriving in Türkiye. The figure includes wellness and age tourism.
Hair implantation brought in some 550,000 foreign customers in the first half of 2022, compared to 750,000 in the entire of 2019, according to the Turkish Health Tourism Association.
The local medical tourism industry has 60 countries on its radar as potential target markets.
The government claims that with support the industry could generate US$5 billion in the short term and rise further to US$10 billion in the medium term. These figures are political hopes not actual targets. Turkey brought in revenue of US$1 billion in 2022, suggests the government.