Malta focus on wellness

The Malta Tourism Authority (MTA) has launched a training programme about the destination’s wellness offering, which is a key theme for the tourism board in 2022. It is stopping promotion of inbound medical tourism.

There are six new lessons for travel agents on the MTA training website to help the trade capitalise on trends for holidays with a healthy focus.

The training programme aims to educate travel agents on physical, mental, spiritual, social, emotional and environmental wellness, all of which can be experienced on a visit to the archipelago.

Wellness and active experiences in Malta include scuba diving, stand-up paddle boarding, sunrise views, spas, ancient culture and Chinese gardens.

The customer site Visit Malta promotes wellness including spas, hotel spas and yoga but the latest focus is on activities such as open-air gyms and paddle boarding. It has moved away from promoting medical tourism.