USA, Brazil, Japan, Italy and Mexico lead for cosmetic surgery growth

Demand for cosmetic surgery procedures continues to skyrocket – with the USA, Brazil, Japan, Italy and Mexico the top five countries.

Demand for cosmetic surgery procedures around the world continues to skyrocket – with the USABrazilJapanItaly and Mexico the top five countries.

The International Society of Aesthetic Plastic Surgery (ISAPS) released the results of their annual Global Aesthetic Survey for procedures completed in 2016, which showed an overall increase of 9% in surgical and non-surgical cosmetic procedures within the past twelve months.

The top five countries – USA, Brazil, Japan, Italy and Mexico – account for 41.4% of the world’s cosmetic procedures, followed by Russia, India, Turkey, Germany and France.

Ranking Country Total Number of Procedures % of World-wide
1 USA 4,217,862 17.9%
2 Brazil 2,524,115 10.7%
3 Japan 1,137,976 4.8%
4 Italy 957,814 4.1%
5 Mexico 923,243 3.9%
6 Russia 896,629 3.8%
7 India 878,180 3.7%
8 Turkey 789,564 3.3%
9 Germany 730,437 3.1%
10 France 517,731 2.2%
11 Colombia 505,161 2.1%
12 Spain 473,074 2.0%
13 Chinese Taipei 387,815 1.6%
14 Egypt 376,348 1.6%
15 Greece 287,918 1.2%
16 Argentina 272,420 1.2%
17 Venezuala 244,552 1.0%
18 Australia 225,002 1.0%
19 Belgium 195,665 0.8%
20 Iran 151,439 0.6%
21 Thailand 112,821 0.5%
22 Lebanon 79,769 0.3%
23 Romania 76,911 0.3%
24 South Africa 45,413 0.2%

In 2016, Labiaplasty showed the largest increase in number of procedures from 2015, with a 45% rise, followed by the Lower Body Lift which increased by 29%, the Upper Body Lift and Breast Augmentation using Fat Transfer both demonstrating equal growth at 22%, and the Buttock Lift increasing by 20%.

Breast Augmentation continued to be the world’s most popular cosmetic procedure, accounting for 15.8% of all surgical procedures, followed by Liposuction (14%), Eyelid Surgery (12.9%), Rhinoplasty (7.6%) and Abdominoplasty (7.4%).

The least popular cosmetic surgery in 2016 was penile enlargement, which also saw the largest decrease in number of procedures (-28%).

The most popular non-surgical procedures continue to be injectables with Botulinum Toxin ranking at number one at 4,627,752 procedures (a 7% increase over the past 12 months).

Women continue to drive the demand for cosmetic procedures, accounting for 86.2%, or 20,362,655 cosmetic procedures worldwide.

The five most popular procedures requested by women are Breast Augmentation (Silicone Implant), Liposuction, Eyelid Surgery, Abdominoplasty and Breast Lift.

In 2016, men accounted for 13.8% of cosmetic patients with 3,264,254 procedures performed worldwide.

Their top five cosmetic procedures requested by men are Eyelid Surgery, Gynecomastia, Rhinoplasty, Liposuction and Hair Transplant.

Renato Saltz of ISAPs comments, “The demand for cosmetic procedures is stronger than ever. Around the world, we are seeing record numbers of patients looking to take advantage of the latest innovations in cosmetic surgery to look and feel better about themselves.”