Features Targeting medical tourists… demographics are dead…adapt or perish! By Ian Youngman - 27th November 2015 FacebookTwitterPinterestWhatsAppLinkedin How do you identify your target markets? By country? By treatment area? By demographic profile? Ian Youngman suggests that you need to re-think your approach… You must be a HMI or IMTJ Subscriber to view this content. Login » Subscribe to HMI » Subscribe to IMTJ »