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What part of a brand does a customer remember the logo, the name, or...
A brand may consist of many parts. It’s not just about the name and the logo. For the strongest brands, it’s about how the...
Romanian government promotes medical tourism and health/wellness tourism
A new project to strengthen the competitiveness of Romanian medical tourism has been initiated by the Romanian Ministry of Regional Development and Tourism in...
Abu Dhabi and Ras Al Khaimah look to attract medical tourists
While Dubai is the focus of attention, it should not be forgotten that it is only one of the seven states within the UAE....
New international healthcare accreditation for African hospitals and clinics
A new foundation aims to improve healthcare delivery in African countries, with a long-term aim of reducing the need for Africans to travel to...
Baltic states promote medical and wellness tourism
Although between them they have less than 8 million residents, the Baltic states of Estonia, Latvia and Lithuania are extending beyond their traditional wellness...
Healthcare is global, but domestic tourism is the one that’s booming
The legend
Healthcare is now global, so medical tourism is about travelling long distances to get the cheapest possible deal on treatment.
The media and the...
Medical Tourism Association of South Africa launches web portal
In a move designed to promote South Africa?s position as a destination of choice for health, wellness and medical care in foreign markets, the...
South Korea medical tourism: Inbound revenue exceeds outbound in 2011
South Korea posted a net surplus in medical tourism for the first time ever in 2011 as medical tourists spent US $115.6 million in...
Bahamas seeks to reverse flow of medical tourists
The Bahamas provides the largest international client base for several hospitals in South Florida, with thousands of patients every year, but a new hospital...
Should Europe regulate cosmetic surgery tourism
The recent PIP implants controversy has raised more concerns about regulation, operation and standards within the cosmetic surgery industry. In the UK, the Guardian...
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