Financial services broker rebrands

Sue (right) and Dave (left) Chapman, MAF Finance Group

Midlands Asset Finance has rebranded as MAF Finance Group to reflect its growth from a regional broker to a national business across the UK.

Founded in 2009 by former Royal Bank of Scotland and Lombard directors, Dave and Sue Chapman, MAF Finance Group is a financial intermediary that works with SMEs and larger corporate markets to source funding.

The rebrand comes after the company launched a group of specialist divisions across the business over the last four years, including MAF Healthcare, MAF Property, MAF Vehicle Management and Leasing, MAF Construction and MAF Agriculture.

‘We still have much to do and our expansion plans will help many businesses across the whole of the UK stay ahead or at least keep their head above water,’ said Sue Chapman.

‘Being able to raise cash and restructure existing borrowings will be integral to how we operate in the coming months covering the whole of the UK.’

Matt Hayes, MAF director of marketing, added: ‘As we have continued to grow over the last few years, we knew that the brand would need to develop alongside it.’

Last year, the broker made several key appointments to its senior team.

In November, it expanded its healthcare division with the appointment of Mark Lawson as a director, and the following month, recruited Paul Richardson and Andrew Thrower as sales directors.