What is this latest buzz phrase all about?

Destination branding is the latest “buzz phrase” in medical tourism. It is widely used but often misunderstood. If it is not about your logo, your strapline, the size of your exhibition stand…. then  what’s it really all about? Ilan Geva from the Chicago based branding consultancy, Ilan Geva and Friends, clears up the confusion and…

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