Berlin is targeting Chinese medical tourists with a Chinese language website.
VisitBerlin is targeting Chinese medical tourists, using similar tactics that succeeded in attracting medical tourists from from Russia & CIS countries, Saudi Arabia, Qatar and the UAE.
In 2016, according to VisitBerlin, the city attracted 21,000 medical tourists from Russia & CIS countries, Saudi Arabia, Qatar and the UAE. It expects numbers to be much higher in 2017 by entering the Chinese market.
VisitBerlin offers special websites to provide information on medical facilities in Berlin. The sites offer details on hospitals, doctors and their specialisations and maps that show the closest pharmacy and accommodation providers.
Websites were launched in Russian and Arabic languages, an English one launched early in 2017 and the latest one is in Chinese.
VisitBerlin promotes medical tourism by organising road shows and inviting foreign tour operators handling medical tourists to meet with hospital representatives. It also attends medical trade shows together with inbound tour operators in Berlin and medical departments in the countries targeted.