India’s tourism ministry campaign for medical tourism, “Heal in India”, has been launched in Dubai, focusing on building medical traveller’s confidence in India’s healthcare professionals, as well as ensuring quality control measures in the sector. India’s Medical Tourism and Wellness Board has said it is seeking collaborations with other countries, to invite medical and wellness travellers to India, particularly from the Middle East.
Medical tourism is patient-centric and India’s industry is planning to adopt an integrated communication strategy to promote ‘Heal in India’ as a sub-brand of the Indian Ministry of Tourism’s ‘Incredible India’ campaign.
The Ministry of Tourism has stated it appreciates the need for a comprehensive medical tourism strategy, to promote cost effective treatment and the ability to integrate alternative therapies with allopathic treatment. It also says that the Indian government needs to prioritise quality control.
There are high hopes that medical tourism will be integral to the government’s new tourism policy to provide better services and facilities visitors.
Tourism Week, organised by the Ministry of Tourism in January 15, promoted states including Rajasthan, Madhya Pradesh, Goa, Punjab, Odisha and Arunachal Pradesh.
The new tourism policy will create five missions including:
- National Green Tourism Mission, to mainstream sustainability in tourism.
- National Digital Tourism Mission to digitalise the sector.
- Sectoral Mission on skill development, to ensure that the country has trained and qualified manpower to maintain high standards of service.
- National Mission on Destination Management, to focus on ensuring synergy and coordination amongst public and private stakeholders.
- National Mission on Tourism MSMEs to support and facilitate start-ups, micro, small and medium enterprises.
India is now open for international tourists. It is also celebrating and commemorating 75 years of Independence. The tourism ministry in partnership with other industry stakeholders will be launching various incentives and initiatives to encourage people to visit to India.