Launch of Travolution wellness packages to India

The touchstone of Thomas Cook India’s Travolution initiative is self-discovery and rejuvenation of the senses, by incorporating some of the most powerful yoga practices set against India’s pristine locales.

The company is encouraging Indians to dare to disconnect through detox travel. The domestic market offers strong potential with over 26% growth in demand from metro cities and a 15% from mini-metro and Tier 2 towns.

Travolution products appeal to a wide range of consumer segments including India’s Millennials/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups.

Thomas Cook India’s customised rejuvenation programmes come with a diverse selection of special yoga sessions, Ayurveda treatment and art therapy. Some of the best yoga retreats across the country have been selected, including Isola Di Cocco in Poovar, beauty/ anti-ageing therapy at The Lake Village, Kottayam, yoga and well-being programmes in Gokarna and naturopathy at Prakriti Shakti near Kochi.

The portfolio includes spa breaks at Thiruvananthapuram, Bangalore, Udaipur, Delhi, Chennai, Varanasi, Vishakhapatnam, and other places. Itineraries are inclusive of meals, accommodation, and transport with emphasis on yoga by trained experts, and a variety of wellness programmes such as Ayurveda, meditation, spas, natural therapies, consultations and art therapy, coupled with a special satvik diet for a holistic and enriching experience.

Thomas Cook India’s wellness packages also focus on India’s women travellers, who are seeking personalised experiences that incorporate meditation, yoga, conventional and infra-red sauna, hot tubs and hydrotherapy plus luxurious spa treatments.