In an effort to continue its long-standing relationship with the UK, Portugal’s tourist board, Turismo de Portugal, has launched #BRELCOME Health, a campaign specially developed for British tourists visiting Portugal for heath checks. It will allow British medical tourists to access fixed price health check-up services from three of Portugal’s largest private health providers, Lusíadas, CUF and Hospital da Luz.
A specialised ‘Portugal Health Passport’, launched as part of the campaign, will offer tourists premium health checkup services, covering both emergency care and preventive medicine. British tourists seeking medical attention present this Health Passport to access the services at these fixed prices. Tourists seeking specialised services as part of health tourism will have to pre-book to access specific treatments.
Fixed price treatments cover five types of health checks; general check-ups, and more specialist check-ups for heart, dental, ophthalmology and dermatology.
Turismo de Portugal says that the healthcare services will be offered to British tourists irrespective of the Brexit outcome.
The UK is the largest source market of tourists to Portugal, and the country is keen to maintain this flow. It recently launched the “Brelcome” campaign to reaffirm the country’s ongoing commitment to British citizens, with the slogan “Brelcome, Portugal will never leave you”. Turismo de Portugal claims that, within a month of its launch, the campaign reached over 8 million people in the UK