Turkish Airlines targets USA medical tourists

Turkish Airlines has launched a programme to offer weekly medical tours from the U.S.A. that will cost US$5,000.

As part of efforts by Tűrkiye to attract U.S citizens into the country, deals have already been signed with a number of private hospitals in Istanbul.

American visitors who arrive in the city have their medical tests at the hospitals there and are then offered treatment if necessary.

Turkish Airlines claims that patients from the U.S.A. may prefer Türkiye because treatment expenses are around 35-60% cheaper than in their country based on data from the Health Tourism Department of the Health Services General Directorate.

The national flag carrier signed an agreement with the Services Exporters’ Association (HİB) to help the local medical tourism sector meet its export service revenue target of US$5 billion in 2023.

The airline will cooperate with more than 700 member companies of the HİB operating in the health care services industry.

In the first quarter of 2022, 290,000 people arrived in Türkiye for health services, and revenues from medical tourism amounted to US$332 million in the January-March period, according to data from the International Health Services Inc (USHAŞ). The number of medical tourists visiting the country rose to 302,000 people, with revenues from medical tourism increasing to US$436 million in the second quarter of 2022.

The most preferred clinical branches by international patients are gynaecology, internal diseases, ophthalmology, medical biochemistry, general surgery, dentistry, orthopaedics and traumatology, infectious diseases and otorhinolaryngology, according to USHAŞ.