Berlin wants Chinese medical tourists
Berlin is targeting Chinese medical tourists with a Chinese language website.
VisitBerlin is targeting Chinese medical tourists, using similar tactics that succeeded in attracting medical...
New rules may affect how medical treatment is advertised online
As the online marketing sector matures, national bodies that control and monitor advertising in general are turning their attention to online advertising. Those who...
Reducing Kuwait’s outbound medical travel
Kuwait has established a public-private-partnership healthcare system to service expatriates’ health needs. The offer from Health Assurance Hospitals Company (DHAMAN) means two million expats...
What are the opportunities for outbound medical travel from the UK?
In past years, outbound medical tourism from the UK has been driven by patients seeking to save money by travelling for cosmetic surgery and...
Bridging the credibility gap in wellness tourism
Wellness is big business and there is no doubt that there’s growth. But are wellness and wellness tourism now facing similar challenges to the...
EBRD and UNWTO announce tourism recovery incentives
The European Bank for Reconstruction and Development (EBRD) and the United Nations World Tourism Organisation (UNWTO) are joining forces to boost the recovery of...
Walmart encourages travel within the US for treatment
Walmart is strengthening its relationships with health systems across USA, launching insurance products tied to value-based contracts with doctors and hospitals caring for their...
Medical travel to Jordan is recovering
195,000 patients from foreign countries went for medical treatment in the Kingdom’s hospitals, medical centres, and clinics in 2021, according to the Private Hospitals Association (PHA). ...
Bulgaria promotes health and wellness tourism
Bulgaria has a new tourism strategy for the next decade, which includes the launch of an enhanced advertising campaign called 'Bulgaria: Magic Lives Here'....
New law to stop public officials going overseas for medical treatment
A new law seeking to prevent public officers from travelling overseas for medical treatment, unless officially agreed in advance, is awaiting President Goodluck Ebele...
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