What was “hot” in medical tourism in 2014? Which topics attracted the interest of IMTJ readers? What were the top ten most popular medical tourism articles on IMTJ in 2014?
If you missed them, here they are…
1. When medical tourism goes wrong… Botched Up Bodies
Cosmetic surgery represents a significant proportion of the outbound medical tourism market from countries with developed health systems such as the UK. But its increasing popularity contributes to the poor image of medical tourism in general. Press, TV and social media is awash with stories of “cosmetic surgery gone wrong”.
2. Medical tourism…. at what price? (Part two)
If, for many patients, price is a key determinant of choice of medical tourism destination or provider, how do prospective patients make a realistic comparison and what do they need to factor in.
3.Do governments destroy the medical travel brand of their own countries?
On the one hand, some destinations are going out of their way to declare their intent in advancing the cause of medical travel, medical tourism, etc. into their territory. On the other, some countries are thrashing about trying to ban, delegitimize, outlaw, and tax the medical tourism industry.
4. Trends in the dental tourism market in 2014
Growth in the dental tourism market and the increase in both demand and supply means that providers will need to differentiate their offering to remain competitive. Dental tourism has become a rising star of the medical travel sector, where every dentist fights for his reputation and wants to be among the first options for the travelling patient.
5.Let’s get a medical tourism certificate! Is it worth the paper it’s printed on?
2014 was certainly the year of the certificate! A new industry is developing around the business of medical tourism. It’s the certification business. You need an impressive sounding name, a web site, a decent laser printer (and a good relationship with a certificate framing service!).
6.“We don’t want your medical tourism business”
Why are some countries turning against medical tourism? In countries such as Canada and Nigeria, they are putting the brakes on medical tourism in response to opposition from health organisations and pressure groups.
7. How the medical tourism industry has changed
How has the medical tourism sector changed over the last five years. Is it doom and gloom for an industry that has failed to live up to expectations of entrepreneurs? Or are the lessons being learned and new approaches being applied to develop a sustainable business?
8.The internationalisation of UK healthcare…. and the challenge for medical tourism destinations
Many countries across Europe want to attract patients from the UK seeking treatment abroad. But freedom of movement for healthcare workers and the attractions of the UK mean that the UK patient can now access “international healthcare” in their local private or NHS hospital.
9. Want to be the best healthcare provider in Europe? Here’s how…
Receive a “European Quality Award” – For aspiration to achieve high quality in accordance with European standard (sic). Grab an “International Socrates Award for Manager of the Year”. Become one of the “Knights of the International Order of Grand Master La Valette”. All these can be yours…. You just have to hand over a cheque!
10. What happens when medical tourism goes horribly wrong?
Nobody likes to dwell on death or serious injury, but medical tourism is a business that is all about health; sometimes, usually for major operations, and more often for older patients, the death of the customer does happen. What we need to consider is… what happens when medical tourism goes wrong?
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