Bulgaria is now allowing tourists from over 40 countries to visit, without requiring them to be tested beforehand or be placed under a 14-day quarantine. The country is using television and online advertising to promote inbound spa tourism.
Most medical and health tourists tend to be from Russia plus the Balkans-Albania, Bosnia and Herzegovina, Croatia, Greece, Kosovo, Macedonia, Montenegro, Serbia, and Slovenia.
Of these Albania, Kosovo, Macedonia, Montenegro, Russia and Serbia are on a second list beyond the 40 countries, where entry is allowed but unless the person can present negative PCR test results, taken no more than 72 hours prior to entering the country, can only enter under a 14-day quarantine.
The USA is on a third list where entry is banned from general tourism entry.
All spas and wellness centres, plus hospitals and clinics are now open to domestic and international medical and health tourists. Bulgaria is using television and online advertising in Scandinavia, Germany, Czechia, Hungary, Poland, Slovakia, and Israel to promote spa tourism.
A new priority is to encourage Bulgarians to spend their holidays in Bulgaria, whether by the sea or in the mountains, to compensate for the lack of foreign tourists. Providing holiday and tourism vouchers to a wide range of people will be a major incentive and support for the industry.