The Greek Tourism Ministry is designing, in cooperation with the World Health Organisation, a new legal framework to set out the conditions for the development of medical, health and wellness tourism for those who visit Greece.
The WHO has opened a Greek office, the European Centre of Excellence for Quality in Care and Patient Safety, in Athens.
The Minister of Tourism stressed that medical tourism in Greece is under the guidance of the WHO, who will help to develop a framework that aims to cover all aspects of medical tourism and wellness tourism for those who visit the country.
Greece is among a number of European countries that have managed to welcome international visitors despite COVID-19 and seeks to reach 2019 figures by the end of 2022.
Developing health, wellness and senior tourism are among the ministry’s key priorities. The Greek economy and local communities stand to gain significantly from products related to these forms of tourism, a report by research and policy institute diaNEOsis found.
One idea is to attract an additional 1 million senior tourists (55 or over), to spend €1.5 billion (US$1.66 billion).
According to Greek Health Tourism Council, Elitour, tapping into health tourism could be the key for the Greek tourism sector’s post-Covid recovery. Senior tourism, long-term rentals, medical and spa tourism could add a total of €13.6 billion (US$15 billion) to Greece’s GDP.
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