Hezhou, a city in South China’s Guangxi Zhuang autonomous region, is building its brand as a city of longevity for the Greater Bay Area of Guangdong, Hong Kong and Macao.
According to the last census, over 18% of Chinese people are over 60. It is estimated that this percentage may reach 35% by 2053, which means 1 in 3 people could be seniors.
With this in mind, China’s latest government plan maps out major economic and political priorities for the years 2021 through 2025 and includes meeting the healthcare needs of seniors.
China’s Southwestern regions are particularly seeing opportunities from seniors who want to get out of cramped big cities.
South China’s Guangxi Zhuang autonomous region has a reputation for its fresh air, sceneries, culture, and slow-paced lifestyle. The leading city Hezhou is among several in the region trying to foster wellness tourism. It is banking on a major advantage: its proximity to the Chinese economic hub of Guangdong. This hot spring resort key target is retirees with time and money to spend.
Hezhou is constructing six hot spring health and wellness projects in multiple locations, with a total investment of 20.5 billion yuan (US$2.88 billion). Accommodating retirees from all over China is considered to be an important part of this city’s future.