Wednesday, May 5, 2021
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Price is used to judge quality, but quality is also used

New research looking at cosmetic surgery tourism shows that different destinations are targeting potential customers in different ways with different messages. One of my favourite...

How are medical travel players responding?

COVID-19 is here to stay, for some considerable time. Around the globe, those involved in medical travel are having to respond to the impact...

The perfect body matters, but does the perfect hospital?

“Destination attractiveness” in medical tourism is not about beauty. But is the look of a hospital important in attracting patients? Will a patient feel...

Ashya King: Why are these UK parents seeking proton beam therapy abroad?

The parents of Ashya King, a UK child suffering from a brain tumour, are being held in police custody in Spain after they left...

How do you spend your marketing budget?

How much does your hospital, clinic or medical tourism agency invest in marketing your services to the international patient? And how do you spend...

WHERE IMTJ LEADS… OTHERS FOLLOW!

If you’re thinking of attending a medical tourism conference this Spring… there are plenty to choose from! But.. if you are serious about the...

What have we learned from the gold rush of medical tourism?

Last year, I blogged about “Medical tourism...lessons from the California gold rush”. It’s taken me a while to write the postscript to this, but...

The uncertainty in the NHS is pushing more UK patients to consider treatment abroad

While the UK’s media is focused on the chaos that surrounds the UK’s attempts to leave or stay in (who knows?) the European Union,...

We look at Treatment Abroad’s new rating and review system.

It's been a couple of months since we launched medical tourism ratings and reviews. It's met with a variable response from the medical tourism...

Correction… The medical tourism industry is nine times smaller than we thought!

Is the medical tourism market really worth $439 billion dollars? Keith Pollard revisits the claims from the Medical Tourism Association (MTA) and sets the...